![]() Furthermore, these employees live in a crammed, unkempt dormitory. Klein (45) explains that many workers in a remote Chinese location called Liang Shi have to pull ten-hours shifts for 6 days a week, yet they only earn and average wage rate of between $0.13 and $0.23. One such example was the production of shopping bags for Wal-Mart in China. It is thus astounding that many westerners are loyal to a brand even when loyalty has little to do with quality. These countries have poor labor laws that utilize sweatshop labor and infringe on workers’ rights. ![]() Overseas destinations like China and Vietnam make most Nike products. Klein further explains how businesses have pushed production to the periphery of the production process.įirms sell these items in countries that do not produce them. Therefore, when people purchase branded products, they are buying the name rather than the quality of the product. Klein (95) believes marketing analysts concoct the perceived value of their products in their offices and sell them to the masses. She posits that production is no longer a central part of business it is the marketing of these items that matters. ![]() In the volume, the author looks at the effect of a brand on any product. She highlights the dangers of consumerism by looking at how mass-produced items are altering the social, political and economic landscape of the world. Naomi Klein’s book is the face of contemporary material culture. ![]()
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